News

12.01.2026

AS Ekspress Grupp’s total number of digital subscriptions in the Baltic States increased by 7% year-on-year (5% in Q4), reaching 255,964 subscriptions by the end of December.

• In Estonia, the number of digital subscriptions of AS Delfi Meedia, which publishes the Delfi news portal, Maaleht, Eesti Ekspress, and several popular magazines, increased by 9% compared to the same period last year (3% in Q4), reaching 124,637.

• The number of digital subscriptions of AS Õhtuleht Kirjastus, 50% owned by Ekspress Grupp, decreased by 4% year-on-year (–2% in Q4), reaching 24,284.

• The number of digital subscriptions of Geenius Meedia OÜ declined by 15% year-on-year (–8% in Q4), reaching 6,224.

• In Latvia, the number of digital subscriptions of A/S Delfi increased by 14% year-on-year (22% in Q4), reaching 40,090.

• In Lithuania, the number of digital subscriptions of Delfi increased by 12% year-on-year (5% in Q4), reaching 49,378.

• The number of digital subscriptions of the Lithuanian media portal Lrytas declined by 3% year-on-year (–4% in Q4), reaching 11,351.

Comment by Liina Liiv, Chair of the Management Board of Ekspress Grupp:

“Ekspress Grupp’s total number of digital subscriptions grew by 7% in 2025, reaching 255,964 subscriptions by the end of the year. Overall, this is a strong result that confirms the validity of our long-term strategy even in a challenging economic environment.

The fourth quarter was economically difficult across the Baltic States, which was also reflected in a slowdown in subscriber growth to 5%. Low consumer confidence and general caution in spending affected people’s willingness to take out new digital subscriptions in all Baltic markets.

In Estonia, Delfi Meedia’s results for the past year show stable growth of 9% overall. This is an excellent result in a mature market where Delfi Meedia already has more than 124,000 subscribers. In the Estonian market, each new subscriber is becoming increasingly valuable for a media company and requires a more personalised approach than before.

The 4% decrease in Õhtuleht’s subscriber base is mainly due to changes in the terms of a major corporate client agreement, as the number of shared accounts decreased significantly upon contract renewal. The 15% decline at Geenius Meedia, which moved under Delfi Meedia’s ownership at the end of the year, is related to a change in the methodology for counting subscribers and has no impact on the company’s revenue or profitability.

In Latvia and Lithuania, we continue to see growing interest in digital news. Annual growth of 14% and 12% respectively in the Delfi portals confirms the continued growth potential of the Latvian and Lithuanian markets. Particularly strong results were achieved by Delfi Latvia in the fourth quarter, when we recorded quarterly growth of 22%. We will continue to work intensively across all markets on both product development and targeted marketing activities.”

Detailed Overview of Digital Subscriptions

The Group counts as a digital subscription only those subscriptions with a value of more than one euro per calendar month, which are billed separately and can be cancelled individually at any time.

AS Ekspress Grupp is the leading media group in the Baltic States. Its activities include online media content production and the publishing of newspapers, magazines, and books. The Group also operates an electronic ticket sales platform and ticket offices, and provides digital outdoor screen services in Estonia and Latvia. In addition, the Group’s companies organise conferences, training courses, and events mainly in Estonia and Lithuania, as well as in Latvia. Ekspress Grupp was founded in 1989 and employs approximately 1,000 people.

Further information:
Rain Sarapuu
Chief Financial Officer of the Group
rain.sarapuu@egrupp.ee