{"id":1083,"date":"2020-06-11T14:52:38","date_gmt":"2020-06-11T11:52:38","guid":{"rendered":"https:\/\/ekspress.macaw.ee\/about-group\/social-trends\/"},"modified":"2020-06-11T14:52:38","modified_gmt":"2020-06-11T11:52:38","slug":"social-trends","status":"publish","type":"page","link":"https:\/\/www.egrupp.ee\/en\/about-group\/social-trends\/","title":{"rendered":"Social trends"},"content":{"rendered":"<p>As a media group, Ekspress Grupp is undergoing major changes. The current business model is under mounting pressure, while the traditional media is making a comeback. Our readers are also increasingly more interested in consuming quality journalism on new platforms.<\/p>\n<p>This is driven by improving user-friendliness of online media as well as fast payment options. We are constantly working and making significant IT investments to make the content easy to consume by readers everywhere.<\/p>\n<p>When creating journalistic content, we need to take into account current social trends and media sector\u2019s developments:<\/p>\n<ul>\n<li>social media based on algorithms, information overload, effect of unedited content, fake news and hate comments;<\/li>\n<li>general public\u2019s poor source criticism and ability to distinguish between deliberately created false and real information;<\/li>\n<li>the trend of media companies towards content marketing, event organisation and provision of entertainment.<\/li>\n<\/ul>\n<p>Our daily tasks include keeping pace, being adaptable and staying one step ahead of the changes that impact both the role of media as well as its consumption habits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a media group, Ekspress Grupp is undergoing major changes. The current business model is under mounting pressure, while the traditional media is making a comeback. Our readers are also increasingly more interested in consuming quality journalism on new platforms. This is driven by improving user-friendliness of online media as well as fast payment options. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":858,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1083","page","type-page","status-publish","hentry"],"acf":{"page_content_title":"Social trends"},"_links":{"self":[{"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/pages\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":0,"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/pages\/1083\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/pages\/858"}],"wp:attachment":[{"href":"https:\/\/www.egrupp.ee\/en\/wp-json\/wp\/v2\/media?parent=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}