For Ekspress Grupp, digitalisation primarily means better availability of the media content by means of digital solutions. We keep pace with evolving information and media consumption habits.
We are constantly developing mobile-friendly platforms and digital solutions for smart devices. The next major step will involve a targeted shift towards multi-media journalism, i.e. we are creating more video and audio materials besides text-based content.
Its prerequisite is our ability to ensure operation of all IT systems at any time when our customers wish to consume the services provided.
Digitisation has a direct impact on the quality of content that we create. The web format enables us to collect information on the number of consumers, their feedback and other indicators in real time. This provides good feedback and information to journalists and encourages them to create content that would be even more appealing to people.
Besides media digitalisation, another major goal of ours is to contribute to the development of digital channels in the area where it is possible to create synergy with the Group’s media portals.
In this way, we are able to offer even more added value to our countless readers while increasing the Group’s capabilities.
Lately, the real estate and ticket sales platforms that have been added to the Group’s portfolio are a good example how to direct a large customer base of media portals to the other digital services of the Group, thereby creating added value to all stakeholders.