Meedia mõju, roll ja vastutus
The key role of the media companies of Ekspress Grupp is to inform people, bring transparency, honesty and equilibrium to the society, and support diversity. To preserve trust at any given time, fact-based, independent and ethical content should be provided to people. An important goal is to increase the society’s awareness. The reduction of the extent of fake news and promotion of critical media consumption in the society increases its resistance to the spread of organised fake information.
Social media based on algorithms promotes creation of a locked information space and makes people consume more similar social content. We believe that a balance should be maintained between machine and human editing.
Comprehensive articles created by journalists help us win the trust and attention of people in competition with social media channels.
Journalism needs to be free. Therefore, the work of journalists and publications should not be influenced by business interests, political links, personal relations and gains, bribes or other benefits. We follow the principles of balanced journalism at the Group and allow various parties to speak out and provide counter-arguments; source information is always verified and if necessary, each journalist needs to ensure source protection and confidentiality. In covering sensitive topics, it is important to recognise a line, the crossing of which is not ethical.
Eesti Ekspress, Eesti Päevaleht, Õhtuleht and Maaleht are members of the Estonian Newspaper Association and in their work, the journalists of these periodicals adhere to the Code of Ethics of the Association. The editorial staffs of Delfi Estonia and Delfi Lithuania have laid down and taken into use their own codes of ethics. In addition, Ekspress Group companies follow the laws on data protection, public information as well as other relevant laws. In unregulated situations, decisions are made on the basis of public interest or the principle of honesty.
All newspapers, news portals and some magazines of Ekspress Group belong to the independent self-regulation bodies of Estonia, Latvia and Lithuania – the Press Councils.