Technological advances present new challenges
Ekspress Group’s development unit has consistently brought new innovative solutions to the market that provide added value particularly to readers. The long-term strategy of the Group foresees a strong growth in the share of digital business which presents greater challenges to technological innovation, internal processes, and to the skills and competences of its employees. The Group uses world-class technological equipment.
“Historically, the workflows of media companies have been built around the logic of print media — the main goal was the printed newspaper or magazine. Today, the focus has shifted entirely to digital publications, which require a completely different way of working and thinking. The web is no longer limited to text and images but integrates videos, podcasts, interactive graphics, galleries, and data-driven stories. This diversity transforms the entire content production process — from planning and editorial structure to how and when people work. Content creation is no longer tied to the rhythm of print issues but is driven by the dynamics of digital platforms and audience behavior.”
Karl Anton, Member of the Management Board of Ekspress Grupp
“It is important that people who visit our site and read the Group’s newspapers/magazines find something interesting for them, something they do not want to miss and are willing to pay for, because this reader’s support enables us to produce better and – with a special emphasis today – independent journalism.”
Martin Šmutov, Editor-in-Chief of Õhtuleht