UAB LT Advert is a well-known out-of-home advertising company in Lithuania, offering both static and digital media solutions on small and large advertising surfaces throughout Lithuania’s largest municipalities. UAB LT Advert has approximately 25 employees.
The acquisition of LT Advert is an organic part of group’s strategy. The main goal of the transaction is to expand the out-of-home advertising and digital screen business to the Lithuanian market and support the growth of the digital business. It is aligned with Ekspress Grupp’s long-term strategy to grow revenues from digital products and services.
The parties have agreed neither to disclose the price nor any other terms of the transaction. The transaction is partially financed with a loan from AS SEB Pank. The transaction is not considered as a significant transaction according to the rules and regulations of the NASDAQ Tallinn Stock Exchange “Requirements for Issuers”. AS Ekspress Grupp confirms that the members of the Group’s Management and Supervisory Boards are not personally interested in the transaction.
Completion of the transaction requires prior approval of the Lithuanian competition authority.