Ekspress Grupp completes acquisition of Lithuanian outdoor advertising company LT Advert
AS Ekspress Grupp, the leading media group in the Baltic states, has completed the acquisition of UAB LT Advert, one of Lithuania’s largest outdoor advertising companies. The transaction expands the Group’s outdoor advertising operations into Lithuania, complementing its existing operations in the other Baltic states.
LT Advert operates more than 400 advertising sites in over 60 Lithuanian cities and employs approximately 25 people. At the end of the first quarter of 2026, Ekspress Grupp operated a total of 161 digital screens in Estonia and Latvia.
“With the acquisition of LT Advert, we are expanding the Group’s outdoor advertising and digital screen operations into the Lithuanian market. This supports our goal of increasing revenue, particularly from digital products and services. Our clients can now plan outdoor advertising campaigns across all three Baltic states simultaneously. Joining an international media group also opens up new opportunities for professional development for LT Advert’s employees,” said Liina Liiv, Chairman of the Management Board of Ekspress Grupp.
Ekspress Grupp’s subsidiary UAB LT Screens signed an agreement in June this year to acquire a 100% stake in LT Advert. The Lithuanian Competition Council approved the transaction on 25 August. The purchase price and other terms of the transaction are confidential.
AS Ekspress Grupp is the leading media group in the Baltic states. Established in 1989, the Group operates in online media, publishing, ticket sales, outdoor advertising and event management. The Group employs approximately 1,000 people.