Podcasts and longread
As for podcasts, the Group’s Estonian publications are the leaders in this field. Their popularity grew at a fast rate in 2019. For the Group, this is a new world and has proven to be significantly more successful than initially predicted. In a year, the number of podcasts listened reached millions while the monthly average was 545,00 in 2019.
Longread as a versatile technical format created an opportunity in 2019 to present major and important events to readers – general elections, 150 years from the first song festival and the Song and Dance Festival, the 25th anniversary of the M/S Estonia disaster and the completion of the monumental movie “Truth and Justice“.
“Podcasts seem to have ushered in a new era. First came the web world, then videos and now it is podcast time. This is pure journalistic victory in 2019!”
Urmo Soonvald, Editor-in-Chief of Delfi and Eesti Päevaleht